Wines of Wal-Mart
Wal-Mart announced that they will soon be offering a new discount item, Wal-Mart’s own wine.
The U.S.A’s. largest retail chain is teaming up with E&J Gallo Winery of CA, to produce spirits at an affordable price, in the $2-5 range.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there IS a market for cheap wine”, said Kathy Micken, professor of marketing. She said: “The right name is important.”
Customer surveys were conducted to determine the most attractive name for Wal-Mart brand.
Top surveyed names in order of popularity are:
- Chateau Traileur Parc.
- White Trashfindel.
- Big Red Gulp.
- World Championship Riesling.
- NASCARbernet.
- Chef Boyardeaux.
- Peanut Noir.
- I Can’t Believe It’s Not Vinegar.
- Grape Expectations.
- Nasti Spumante.
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).