Wines of Wal-Mart

Wal-Mart announced that they will soon be offering a new discount item, Wal-Mart’s own wine.

The U.S.A’s. largest retail chain is teaming up with E&J Gallo Winery of CA, to produce spirits at an affordable price, in the $2-5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there IS a market for cheap wine”, said Kathy Micken, professor of marketing. She said: “The right name is important.”

Customer surveys were conducted to determine the most attractive name for Wal-Mart brand.

Top surveyed names in order of popularity are:

  1. Chateau Traileur Parc.
  2. White Trashfindel.
  3. Big Red Gulp.
  4. World Championship Riesling.
  5. NASCARbernet.
  6. Chef Boyardeaux.
  7. Peanut Noir.
  8. I Can’t Believe It’s Not Vinegar.
  9. Grape Expectations.
  10. Nasti Spumante.

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).